Monday 29 December 2014

Maria Short - The Photographic Brief

Maria Short in her book "Basics - Creative Photography - Context and Narrative" says "The photographic brief defines the context of the final output and, depending upon the nature, may also contain relevant information regarding conceptual approach"

I understand "conceptual photography" to mean illustrating an idea. This can perhaps be seen as being available to more digital photographers than film photographers perhaps with post processing tools such as Adobe's Lightroom and Photoshop. Flick is seen as a great outlet for such work. Here is a link to one of the Flickr groups, Concept Art:


https://www.flickr.com/groups/75946829@N00/

Photographer Rosie Hardy, a young photographer, has published many images here and as a result of her work was asked to produce an image as an album cover for Maroon 5, here it is:



Maria Short says "The photographic brief does not have to be complicated." and this image exemplifies this and the image clearly shows that post processing techniques have been used here. Its obviousness leaves the viewer in no doubt it has happened. Its a very simple image and demonstrates some skills in post processing. I'm not sure exactly what her brief was but given the album name she has produced a simple yet effective image in response.

Short also goes on to describe the student brief and that many under graduate courses set quite loose briefs to encourage a more personal brief. I think I would like to try and embrace this more as I feel to do date my personal interpretation at times has perhaps been a bit stiff and perhaps even predictable at times. Page 22 lists 7 suggested considerations to assist a response to a brief and I think I would like to take these into consideration going forward and perhaps consider some conceptual art as part of People and Place Assignment 2

I've attached a link to one of Rosie Hardy's image galleries as she produces some very innovative but simple images:

http://www.rosiehardy.com/1147-main-gallery

Perhaps a simple conceptual response to a simple brief could be effective


References

Short, Maria (2011). Context and Narrative. SA: AVA Publishing. p20-23.

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